SXSW: What You Need to Know About the Ultimate Conference

Marshall Willis | August 12, 2019 | 0 | Sports & Recreation

If you’re into the music, film, and interactive media industries, you probably know about South by Southwest. Otherwise known as SXSW or South By, this annual festival and conference has been running for 32 years now. One of the most anticipated participants by sports fans is the SXSW G-Store, a pop-up store by Gatorade. But what makes this conference so sought-after? Why are fans flocking for this festival which takes days, even more than a week?

SXSW G-Store

Here are the things you need to know about SXSW if you’re a new fan:

What is SXSW?

South by Southwest is an annual conference and festival that hosts several participants in the music, film, and interactive industries. It is held in Austin, Texas. Fans and enthusiasts among these industries can attend the SXSW to discover new talents, works, and innovations. It’s also a medium for creatives and professionals to gain network opportunities. To know more about the G-Store, visit this page.

Music Festivals

The best thing about SXSW is that all music genres are welcome to perform at the festival. Newbies, rising talents, and established showcasing artists from around the world are welcome to play their music to new audiences. These artists can perform in clubs, bars, hotels, and parks. Furthermore, the showcasing artists are carefully selected by record labels, publishers, media outlets, lifestyle brands, PR companies, and more.

To know what lifestyle brand is participating in the SXSW, check here.

Film Festivals

Whether they work behind the scenes or in front of the camera, everyone is invited to the SXSW. Film creatives and enthusiasts can enjoy more than a week of discovery and network connections. Directors can submit their feature film to be showcased in the screenings, or have it judged for the Film Awards. SXSW also features the Filmmaker in Focus where the industry giants talk about their films and their journey.

Get to know more about places where you can experience SXSW by visiting my site.

Interactive Festivals

Have a million-dollar idea that could change the world? In SXSW, innovators are all welcome to share ideas, pitch their company, learn from the experts, and create network connections. There are different sections to choose from, such as the Interactive Innovation Awards, SXSW Pitch, Community Awards, and SXSW Release It.

The SXSW G-Store, a pop-up interactive store by Gatorade, is also a popular destination among innovators. Sports fans can enjoy an array of virtual reality sports skills tests through the latest technology.

Comedy Festivals

Everybody loves a good laugh, and SXSW is not an exception. Fans can enjoy a week-long festival of stand-up comedies with a great lineup. From rising comedians, established performers, to surprise guests, it will surely be a fun-filled week for everyone. For those who want to relieve the comic relief, podcasts from their favorite performers are also available.

Excited for the next SXSW? There is one place in Austin where you can get to enjoy your love for cycling and participate in the SXSW. Mellow Johnny’s in Austin, Texas is an SXSW G-Store where you can get your cycling needs and get your fill of the SXSW fever. Head on to their website for more information.

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